Book Launch – Ammar Masood’s “Aap”

Kuch Khaas organized the book launch of Ammar Masood’s new book, titled “Aap”, at Sattar Buksh. “Aap” is a collection of a collection of Ammar Masood’s columns and comments on the literary, cultural, social matters of Pakistan. It delves deep into, and points out, societal aspects prevalent in today’s Pakistan that could not have been imagined 40 years ago. It explores the literary and cultural evolution of Pakistan and provides much food for thought for our upcoming generations.

About the Author: 
Ammar Masood is currently a weekly columnist with Jang and has previously written for Dunya as well. He has also authored an anthology of short stories titled “Mohabbat Ka Neela Rang” in 2009. Mr. Masood has hosted TV shows for both PTV and Dunya and has been a Radio host on various programmes as well. He is also an experienced Media and Communications Consultant with an extensive experience in the development sector, advocacy campaigns, advertising, media management, and branding.

Testimonials from other authors and journalists: 
In his 4 years of column writing, Ammar has gone through a process of evolution. Imran Khan was once his “Hero”. If not a hero, he had high hopes for the man. Like many others, he was disappointed. Now there are undertones of mourning in his writing. Although he has extreme views on several topics, he maintains them with a degree of balance. His personality has been weaved by people, friendship and God Almighty, and he will always be this way. Man’s nature is after all his fate.
– Haroon Rasheed

Ammar Masood’s writing presents a reflection of a Pakistan today that could not have been imagined in the 60’s – with a scattered society and declining values. As such, through his columns and the ink of his pen, Ammar Masood has painted pictures of the society that require a special experience in research and study, which is all too visible in his writing. Our society considers quality simply on the basis of language and expression, even though the scientific world finds more importance on the identification of facts and problems and values a more critical view. Ammar has fulfilled this responsibility with the passion and cleverness that has eluded even seasoned columnists. The publishing of this book will create much ease for future researchers. If Ammar Massod continues down this path consistently, I am convinced that he will be extremely successful in fulfilling his moral responsibilities.
– Farrukh Sohail Goindi